What makes our blog successful is because we are relatable.
We are casual travellers, not hardcore backpackers. We are vacation-goers and enjoy solo adventures when we travel, but we also enjoy sightseeing with friends and family. Our primary audience is composed mainly of 21-45 year olds. Full-time employees who wish to take a break from work and explore the world. They are budget-conscious, yes, but are willing to spend hard-earned money on experiences that are worth it.